Paloma Banks on Checkout Across Direct Messages in Launching New Storefront Product

In an eCommerce world constantly shouting about faster website launches and one-click checkout, Kelsey Hunter is betting on an economy not dependent on websites but rather conversions via direct messages across social media. 

As founder and CEO of Paloma, Hunter has long understood the power of DMs. In 2018 she launched Paloma’s first product, which allows merchants to connect their backend catalog with their Facebook and Instagrams DMs. This essentially streamlined the discovery process for customers who engaged with brands via DMs, pointing them to the right products and aiding them in checkout.

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Portfolio Spotlight: ExecVision

We are excited to announce the acquisition of Laconia’s portfolio company, ExecVision, by Mediafly, the first complete revenue enablement and revenue intelligence platform. 

ExecVision is a conversation intelligence (CI) provider that is laser-focused on helping every organization’s most important asset — their people — outperform. As the latest addition to Mediafly’s modular Revenue360 Suite, ExecVision bolsters the company’s offerings in sales enablement, interactive content management, buyer engagement solutions, value selling tools, AI-powered forecasting and interactive analytics. Together, the two companies provide a complete solution for selling more effectively than ever before and closing “the last mile in rep development”.

When we first met the ExecVision team in early 2017, they immediately impressed us not only with their pioneering vision of what digitally enabled “conversation intelligence” could and would be; they also understood sales management and the necessity of integrating a coaching component to their platform. This key ExecVision differentiator helps their clients drive sales. 

The team also simply has the passion, commitment, and good character that has made us proud to be part of their journey. We are very excited about the future of the ExecVision/MediaFly combination.

We couldn’t be more proud of David, Steve, Reuben, and the ExecVision team. Congratulations to you all!

You can read more about the acquisition here.

Mediafly Acquires Conversation Intelligence Provider ExecVision

Mediafly, the first complete revenue enablement and revenue intelligence platform, today announced it has acquired ExecVision, a conversation intelligence (CI) provider laser-focused on helping every organization’s most important asset — their people — outperform. This is Mediafly’s fifth acquisition, and the latest addition to the robust, modular Revenue360 Suite that includes sales enablement, interactive content management, buyer engagement solutions, value selling tools, AI-powered forecasting and interactive analytics.  

65% of high-impact sales organizations report that sales managers spend 20% or more of their time coaching. Despite the time invested, most revenue leaders cannot tell you if their reps are improving or how much coaching the managers are doing. ExecVision takes a different approach to sales coaching, solving ‘last mile’ sales challenges with traditional CI functionality plus advanced coaching plans, auto-surfaced smart alerts, scorecards, and dashboards. As a result, B2B organizations can reduce onboarding and ramp times, develop more top performers and improve win rates.

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Portfolio Spotlight: Wavy

We’re thrilled to announce that we’ve led a $2.5M round in Wavy alongside Garage Capital, Two Small Fish Ventures, Archangel, Backbone Angels, and others. 

Wavy empowers people leaders to plan flexible events, collaborate across teams, gain visibility on spend and engagement, and measure the impact of their culture and team building initiatives. The company will use the funding to fuel the ongoing development of its culture platform, grow its global team of Wavers, expand its marketplace of experience creators, and engage one million employees across its customer base.

I first met Shawn in February 2021 through Alwar Pillai (thank you, Alwar! 🙏). After pivoting the business because of COVID, the company discovered an untapped opportunity in helping companies build better culture with remote/hybrid teams. A few months later, Wavy’s momentum and acceleration were even clearer, and we began discussing what a seed round would look like.

Fast forward to today, and Wavy has earned the trust of hundreds of companies for much more than planning team-building events. We all know there is more to work life than virtual happy hours, and Wavy is providing the blueprint for a better way.

Whether you’re looking for an experience as unique as your team or a platform that enables you to build culture with your people, not for them, the Wavy team is here to help 🌊

You can read more about the round from the Wavy team and Betakit.

Wavy Raises $2.5M to be the Platform Where Culture Happens as Workplaces Evolve Beyond the Office

We are excited to announce that Wavy has raised a CAD $2.5 million seed round to establish our platform as the place where culture happens. This round was led by Laconia Capital, with participation from Garage Capital, Two Small Fish Ventures, Archangel, Equation Angels, Backbone Angels, and others. 

Wavy empowers people leaders to plan flexible events, collaborate across teams, gain visibility on spend and engagement, and measure the impact of their culture and team building initiatives.

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