In an eCommerce world constantly shouting about faster website launches and one-click checkout, Kelsey Hunter is betting on an economy not dependent on websites but rather conversions via direct messages across social media.
As founder and CEO of Paloma, Hunter has long understood the power of DMs. In 2018 she launched Paloma’s first product, which allows merchants to connect their backend catalog with their Facebook and Instagrams DMs. This essentially streamlined the discovery process for customers who engaged with brands via DMs, pointing them to the right products and aiding them in checkout.
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