We're thrilled to announce that we've invested in the seed round of Bluefish, a cutting-edge marketing platform that helps brands turn AI into a powerful new marketing channel. In this round we are proud to partner with Crane Venture Partners, Bloomberg Beta, and Firebolt Ventures.
The digital advertising industry, a colossal $1TN+ market in the US, is witnessing a seismic shift with AI's emergence, as consumers begin to shift their online behaviors based on AI. Innovations like ChatGPT, Perplexity, and Google Gemini are redefining how consumers interact with information and media online - and specifically how consumers find and purchase products. The resulting implications for online advertising are significant, and the Bluefish team is building the next generation of marketing technology to capture this massive opportunity.
The Bluefish technology will empower brands to reach consumers in new ways on AI media, leverage new forms of analytics to understand how their brands are interpreted by LLMs, and ultimately transform AI into the next major marketing channel to distribute products and services.
We're particularly excited to back Bluefish because of the impressive team. Co-founder and CEO Alex Sherman is a proven entrepreneur, having previously led PromoteIQ (a Laconia Fund I portfolio company) to success and acquisition by Microsoft. At Microsoft, PromoteIQ continued to scale rapidly and remains one of the largest players in the retail media industry. Joining Alex in this venture are two exceptional co-founders: Andrei Dunca and Jing Feng. Andrei co-founded LiveRail (acquired by Facebook for $400M+). Jing brings an extensive operating background in martech, having served in COO and General Manager roles at PromoteIQ, LiveRail, BlackArrow, and more. The team’s track record, technical abilities, and domain expertise give us great confidence in their ability to build the market-leading AI marketing platform.
Currently, Bluefish is onboarding a select group of brands for its closed pilot program. If you're a brand interested in exploring how AI can enhance your marketing strategies, or if you know one who might be, we encourage you to reach out directly to Alex Sherman at alex@bluefishai.com.
We're excited to support Bluefish.ai on this journey. Stay tuned for more updates!
Thematically written with the gentle assistance of ChatGPT :)
