Healthtech is rapidly evolving, driven by three key trends: personalized care, operational excellence, and care system transformation. At the forefront of healthtech innovation is the recognition of data as the lifeblood of progress. B2B SaaS platforms that facilitate seamless data exchange are crucial for streamlining workflows, enhancing efficiency, and ultimately driving improvements in patient outcomes.
Although healthtech investments tapered from $44.3 billion in 2021 to $23.1 billion in 2022, and further to $8.2 billion in 2023, the sector remains robust. Funds like Plug and Play, Alumni Ventures Group, Alexandria Venture Investments, Gaingels, General Catalyst, Octopus Ventures and M13 were some of the most active healthtech investors in the US, UK, and Europe between 2022-2023. The U.S. led the healthtech market with $6.9 billion invested in 2023 alone, demonstrating the ongoing demand for technology-driven healthcare services.
In 2023, healthtech secured $10.6 billion in funding across 715 deals, with provider operations leading the way at $4.1 billion. A notable portion of this growth is closely tied to the integration of generative AI into healthtech solutions. Venture capital deals for healthcare AI have surged 2.1x since 2019, a growth rate nearly double that of AI in other tech sectors. Currently, about 15% of healthcare companies receiving VC funding have incorporated AI and machine learning technology into their products, with seed-stage valuations increasingly favoring those leveraging AI.
Companies like Livongo, Forward, Noom, and Lark are utilizing AI to monitor quantitative health metrics in the alternative care subsector—one of the most invested areas within healthtech in 2023. Other companies are using AI to enhance clinical trial processes, develop advanced imaging technologies, and reduce provider and administrative burdens. Despite gaps in AI, such as racial bias, diagnostic accuracy, and ethical concerns, this category within healthtech shows promise. The market continues to grow, with new AI-enabled healthtech companies emerging monthly.
These trends underscore the importance of digital tools, data-driven insights, and AI integration in driving the future of healthtech. There is a significant opportunity in providing innovative, AI-powered solutions that address the evolving demands of the healthcare sector while advancing clinical decision-making and patient care.
Key Investment Highlights
Provider Operations: This subsector emerged as the leader in healthtech VC investments in 2023, attracting $4.1 billion across 372 deals. B2B platforms focusing on provider operations are gaining traction by offering scalable solutions that streamline data management, improve communication workflows, and optimize healthcare delivery. Companies like HeartFlow, ShiftMed, and ShiftKey collectively raised over $715 million, highlighting the subsector's focus on enhancing efficiency in provider-patient interactions.
Alternative Care: Alternative care secured $4.2 billion across 234 deals in 2023, indicating a strategic pivot toward high-risk, high-cost populations and specialty care. B2B platforms in this space are increasingly supporting models of value-based and in-home care. Companies like TailorCare and Author Health were early-stage investments in this segment, attracting $60 million and $342 million, respectively. The emphasis on personalized care for populations with unmet needs and in marginalized communities marks a time-sensitive investment opportunity.
Value-Based Care (VBC): Value-Based Care continues to gain traction, particularly within the alternative care subsector. In 2023, VBC-focused companies attracted nearly half of the healthtech mega-deals, highlighting a shift toward care models that prioritize long-term health improvements and cost efficiencies. Major investments include Carbon Health's $100 million and Strive Health's $166 million, reflecting a trend where reimbursement models are aligned with quality of care rather than the volume of services. B2B platforms that support VBC through care coordination, data analytics, and patient engagement tools are critical in driving this model forward. As healthcare systems increasingly shift toward value over volume, VBC presents a promising area for sustained investment and innovation in healthtech.
Healthtech Subsector Highlights
While various avenues for investment exist within the healthtech sector for 2024 and beyond, two areas stand out for their potential growth: women’s health and geriatric care. Both present opportunities to address unmet needs in healthcare delivery, patient engagement, and care coordination.
Women’s Health Solutions
Women’s health is a surprisingly underserved market, with substantial economic and healthcare potential. The report highlights that closing the women’s health gap could add up to $1 trillion to the global economy annually by 2040. Currently, women’s health accounts for only 4% of total healthcare R&D funding, despite women representing 50% of the global population and often being primary healthcare decision-makers. An alarming statistic is that effective treatment of conditions like premenstrual syndrome (PMS) and menopause alone could contribute approximately $235 billion to the global GDP.
In 2023, venture capital funding in the women’s health sector continued to gain momentum, with startups raising approximately $1.4 billion. Companies like Flo Health (Europe’s first femtech unicorn) raised $200 million, and Maven Clinic reached a $1 billion valuation, signaling the increasing investor interest in this space. Yet, there remains a significant market gap in areas such as hormonal health, menopause care, reproductive health access, and chronic conditions like PCOS and endometriosis call for women-founded solutions for women.
Healthtech software platforms can address these unmet needs by providing comprehensive tools for patient education, care coordination, and remote monitoring tailored specifically to women's health. Companies like Ovia Health and Carrot Fertility have leveraged technology to offer fertility management, pregnancy care, and family planning support, yet the market for innovation is still wide open. In 2023 alone, fertility care accounted for 34% of the total investment in women’s health technology, leaving room for further investment in other areas like menopause management and maternal mental health support.
The integration of women-specific health data into clinical decision-making processes is becoming increasingly important. Nearly 70% of women report that their healthcare providers do not discuss or prioritize menopause care, illustrating the need for solutions that provide actionable insights for both patients and clinicians. Wearable technologies, such as period and fertility trackers, have already demonstrated initial success, with over 60 million active users on apps like Flo, Natural Cycles, and Clue globally. This real-time data collection allows for better management of chronic conditions, personalized treatment plans, and more proactive care.
With the sector projected to grow at a CAGR of 15.6% from 2023 to 2030, both investors and healthtech companies are increasingly looking to capitalize on the shift toward comprehensive, data-driven care models tailored to women’s health needs.
Geriatric Care Management
In the United States, adults aged 85 and older are projected to nearly double from 6.7 million in 2020 to 14.4 million by 2040, while those aged 65 and older will comprise 21% of the total population by 2030. Despite this substantial demographic shift, only 6% of healthcare funding is currently allocated to geriatric-specific care, revealing a considerable gap in the market for technology-driven solutions tailored to elderly patients.
Platforms like ClearCare and CareAcademy are making strides in enhancing home care operations and caregiver training. However, the broader integration of these platforms with healthcare systems and the utilization of data analytics for predictive care insights remain limited. As the need for scalable solutions in geriatric care management, medication adherence, and remote monitoring grows, B2B SaaS platforms have an immense opportunity to improve care coordination, streamline processes, and reduce the burden on healthcare systems.
Good news is that investor interest in geriatric-focused healthtech solutions is on the rise. In 2023, geriatric healthtech companies secured over $2.3 billion in funding, with approximately 30% of recent healthtech funding rounds going toward platforms offering remote monitoring and telemedicine services for seniors. Companies like Honor and Papa raised $370 million and $240 million, respectively, emphasizing the sector's potential for growth. These investments reflect the demand for technologies that can manage chronic conditions, support medication adherence, and improve overall patient outcomes in the aging population.
Integrating AI and predictive analytics can play a pivotal role in transforming geriatric care. AI-powered predictive models assist healthcare providers in identifying potential health risks among elderly patients, enabling early interventions and personalized care plans. Machine learning algorithms further optimize medication management by analyzing patient data to offer tailored recommendations, reducing adverse drug interactions—a common issue for older adults taking multiple medications.
As the global geriatric market is valued at over $1 trillion and is projected to grow at a CAGR of 7.1% from 2023 to 2030, healthtech companies and investors can drive much needed innovation in this space.
Looking Ahead
While the investment landscape has shown resilience, healthtech faces a series of challenges that have shaped the market’s direction in recent years. Market consolidation has become more pronounced, with investors adopting a more cautious approach, especially towards early-stage companies. The rate of new investments dropped by 28% in 2023, and seed and Series A deal sizes shrunk by 56%, from a median of $9 million in 2020 to $5 million in 2023. This contraction reflects a new reality where companies must demonstrate clear paths to profitability, operational excellence, and sustainable growth before attracting sizable funding.
Additionally, insider rounds accounted for nearly half of 2023 financing, indicating that companies are increasingly turning to existing investors to meet revised milestone expectations. This trend suggests that investors are hesitant to commit to new ventures without a proven track record, further tightening the market for fresh entrants. Later-stage companies are not immune to these challenges either–companies like Commure and Monogram Health are now facing the reality of aligning their valuations with market fundamentals, signaling a reset in expectations. The era of sky-high valuations without clear revenue or growth strategies is dwindling, compelling companies to focus on long-term viability and strategic partnerships.
However, despite these hurdles, there is a sense of optimism within the sector. The current challenges are prompting B2B SaaS companies to adapt and refine their models, leading to stronger, more sustainable (and profitable) businesses. The emphasis on demonstrating tangible impacts on patients and reducing healthcare costs is steering companies toward innovation that aligns with market needs. Healthtech firms that can successfully navigate these obstacles are likely to emerge more robust, with scalable solutions that can drive future growth. The tightening of the investment landscape has, in effect, paved the way for a new wave of healthtech companies—those that are better positioned, more focused, and equipped to address the ever-changing demands of the healthcare industry.
About the Author
Dr. Swathi Varanasi, also referred to professionally as Dr. Swathi, blends clinical expertise with market strategy, making her a valuable asset to Laconia Capital’s healthcare investment efforts. With a doctorate in pharmacy (PharmD) and postdoctoral training in personalized medicine and healthtech, she has extensive experience in academia, clinical practice, consulting, research, and medical affairs strategy. Dr. Swathi has worked with various healthtech companies, including those focused on digital health and alternative care models. Her deep understanding of the industry enables her to provide insights into the healthcare VC landscape, particularly in identifying investment opportunities that drive improved patient outcomes
If you want to dive deeper and get a copy of the full report please get in touch directly with Dr. Swathi Varanasi.
