This is part 5 of 10 of our 10 Years of Laconia Series.
Power laws seem to be ever-present in human endeavor, or at least in the conduct of rigorous due diligence (DD). Warren Buffet famously noted that a receding economic tide reveals who’s swimming naked. A view into the conduct of VC due diligence can be just as revealing.
To be fair, there is some impressive DD being executed within our industry, but we learned early on that when it comes to how many firms actually conduct rigorous DD, let’s just say that the 80/20 rule is still very much alive and well.
Early on as angel-investors-turned-VCs, we were inclined to be in awe with “institutional” investors. After all, they were the big kids vetted by LPs and empowered by fee-funded resources. We couldn't wait to be in syndicated deals with the pros, hungering for all that we would learn from them. And learn we did; the good, the bad, and ugly!
Fortunately, it was an early deal that humbled our naivete. We were invited into our first syndication with some very established VCs; a pinch-me moment. Part of the syndication was an opportunity to see for the first time other VCs’ DD and deal memos. Holy grails of learning, we thought.
Ouch! Where was the detailed P&L analysis, thoughtful bottoms-up TAM assumptions, investigative insight into the founders, prospective customer feedback, pro-forma org chart visualizing the functional and reporting to be built with our capital, a granular map of competitive risks; we could go on. So much was either missing or superficially commented upon.
Our own analysis revealed some key concerns. And yet, these were the pros. They were intuitional investors with years of experience. Maybe we were missing something. We placed more weight on their reputation than we did on our own analysis and moved forward with the investment. And that was the last time we did that!
Original and rigorous DD, and not following the VC pack, became our bedrock tenant, so much so that we have led more deals than not, even when we are not the largest check. We have learned that the value of sound DD goes beyond the identification of a good deal – it can build lasting trust with founders. The DD process, when done rigorously, can help a company create a more effective capital strategy and show a founder that we are willing to roll up our sleeves and work side by side with them. It also produces better ROI!