Advertisers are always droning on about how they want to produce more creative without doing more work, yet they’re ignoring the fact that there’s a completely attainable solution right in front of them. The product feed!
With how effective dynamic product ads are, its insane that brands aren’t completely re-vamping their product catalogs to include metadata that’s geared purely toward advertising. Yeah, everybody has the standard: title, description, product category, etc. - but how is that going to help you sell your product? You want more creative for minimal effort? Start treating the catalog as a means for creative automation.
Here’s what you should be doing:
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