Rachel Renock, firmly believes that you have to build the future you want to see. In 2016, while working as a freelance creative in advertising, she discovered how unfairly the industry was set up for a rapidly expanding workforce. That same year she co-founded Wethos, a platform that allows freelancers to form creative studios, helping them price complex projects, pull in collaborators, and simplify payments. Crucially, it also provides transparency on wages at an industry-wide level.
"When you look at the market data, 95% of freelancers are not making six figures right now. And that is a particularly terrible stat because half the workforce is projected to be freelance in the next five years. Our whole vision is to put more money in independents' pockets."
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