Doubling Down: Sales Acceleration & Operational Execution

With the new year well under way, we’re eager to share some exciting developments on the horizon. In addition to fresh capital to deploy, 2018 brought us four new portfolio companies, numerous Laconia family get-togethers, and a brand new office (come visit!). Whether it’s on the fundraising, operations, or business development front, we look forward to continuing to open doors for our founders as our ecosystem grows.

As operators and entrepreneurs ourselves, we know that building an enduring company is no small feat. Beyond providing funding, we are focusing our efforts on increasing our accessibility, leveraging our experience, and building a supportive community to help you navigate the challenges of startup life. As always, we are all ears if anyone needs feedback or a shoulder to complain on.

In working with early stage companies for 9+ years now, we have found that revenue and operational guidance are the lifelines for early stage companies. As a result, we are doubling down on supporting companies with sales acceleration and operational execution. To bolster these efforts, we have invested in a number of tools that will enable us to better leverage our existing relationships, further expand our networks, and operationalize our business development initiatives as “Executives in Residence” for founders.

To increase our bandwidth on operations, we are excited to announce some team changes. Geri Kirilova’s promotion to Principal will allow her to take on a more investing-centric role and remain more readily available to our founders. As we continue to strengthen and build a support network, we’re also growing the Laconia family, bringing on Garry Duncan as our Managing Director of Market Development and Padma Rao as our Head of Community.

Garry brings a unique breadth of experience across capital markets, corporate banking, and institutional asset management. At Laconia, Garry will help build deep institutional relationships that support both Laconia and our portfolio companies.

With a background in business development and strategic communications in international development and tech, Padma will be developing Laconia’s communication and engagement infrastructure to meet our portfolio companies’ needs.

These team changes will provide us with additional bandwidth to help founders navigate the ups and downs of their entrepreneurial journeys, enabling us to increase our own “partner availability” and launch new events, content series, and community initiatives - more to come soon.

Though it’s a new year, our investment focus remains the same: pre-Series A b2b software companies headquartered in Northeast major markets. Within b2b, we are sector-agnostic, with a particular focus on companies that make existing markets or workflows more efficient. If you are a founder, investor, or industry executive working on the digitization of legacy industries, please don’t hesitate to reach out!

Welcome to the Family: Managing Laconia's Portfolio

Originally posted in 2018, this blog has been updated as of March 2022 to reflect Laconia’s current investment focus, strategy, and process. If you remember reading something different before, you’re (probably) not hallucinating! For additional resources, you can check out our FAQ, sign up for an office hours session with our investment team, or submit your information for funding consideration.

This is part 5 of a 5-part series. If you haven’t done so already, you can read the first four posts here, here, here, and here.

Our last blog ended at the point of closing the deal. Here’s what happens after the money is wired.

Onboarding

The most important part of our post-funding onboarding meeting with the CEO is sparked by this key question:

What didn’t you tell us before we invested that we should know, and what did we overlook in our due diligence process that we should have asked?

To date, we have never heard anything that we didn’t already at least suspect, but we have found that this question teases out the topics that are currently top-of-mind.

We also use these meetings to discuss use of proceeds. While this topic is discussed throughout the fundraising process, it’s helpful to concretely go through the 6-12-month plan once the funding is a reality.

Lastly, part of the meeting is dedicated to housekeeping:

  • Best practices on running Board meetings and managing Board relationships

  • Discussion on filling independent Board seats

  • Investor communication/reporting guidelines & examples, including expectations for monthly updates & financial statements

Managing the dynamics of a successful post-investment relationship is not rocket science, but it requires some figuring out — we try to make the transition as seamless as possible for our founders so they can focus on what really matters: building their businesses.

Support

Given our high conviction, high concentration portfolio strategy, we devote a significant amount of our time to portfolio support. We firmly believe that if you invest in the right people, provide the appropriate support structures, and prioritize quality over quantity, you can fundamentally change early-stage success rates.

For the first ~18 months post-investment, we are on-call 24/7 for founders, proving an extra set of hands across sales team structure, key hires, enterprise business development, future fundraising, and everything in between. We tend to take Board or Board observer seats, further solidifying our commitment. From finding independent Board members to interviewing key executives and more, we are in the trenches as much or as little as founders ask us to be.

As our companies grow into and beyond Series A rounds, our role evolves into more of a consigliere — though we may be less involved on a daily or weekly basis, we remain a sounding board and network resource over the lifetime of the investment.

Community

All of the events and community initiatives we do at Laconia are highly bespoke, curated, and scrappy :) Without diving into the nitty gritty, below are a few ways we drive connection among our founders:

  • Direct connections between founders on a case-by-case basis

  • An annual summer camp retreat

  • Virtual and in-person events bringing together our LPs, founders, and guests

  • Functional founder roundtables on highly requested topics (HR/hiring, scaling sales infrastructure, PR/marketing)

  • Curated industry-specific events uniting founders, investors, and senior industry executives

We hope this blog series has provided some transparency into our venture process and thinking, thus expanding access to this world to founders who are not necessarily already in the inner circles. We couldn’t be more excited to continue building our collaborative community.

As always, please reach out to us with any questions or feedback here or on Twitter — @jsilverman22, @djarcara, @geri_kirilova, @JailwalaReena.

ExecVision Closes $5.4 Million Growth Round, Releases Major Product Update

Today we’re excited to make two major announcements. First, we’re excited to share that we’ve secured $5.4 Million in growth funding, led by Edison Partners. This is a big step for us and marks a new stage in our company’s development. Second, the much-anticipated Manager and Executive Dashboard feature has been released from private beta and is now available to all ExecVision customers.

Read the full article here

Real Estate Tech Industry Landscape

Some of you may remember that we put together a legal tech industry landscape a few months ago. We are excited to share our second such report on the real estate industry, this time spearheaded by intern Naomi Grossman (shout-out to Jake Quan for finalizing the data). As was the case last time, this report was created as a starting place for deep dives and due diligence. We hope it is helpful and look forward to hearing your feedback!

TowerIQ Raises $2M, Hires Former CTO of Plastiq to Build Digital Communication Platform For Insurance Industry

BOSTON--(BUSINESS WIRE)--TowerIQ, a market neutral communication platform for the insurance industry today announced that it has raised $2M in seed funding. The round was led by Hyperplane Venture Capital, and includes additional investments from Vestigo Ventures and Clocktower Ventures. TowerIQ partners with insurance brokers, agents and carriers to provide policy holders with a modern, digital experience. The TowerIQ platform allows agencies and brokers to facilitate user-friendly and compliant communications from application to binding of an insurance policy.

Read the full article here